YSL Beauty Brings Its Block Party to New York City

After bringing its Block Party around the world, YSL Beauty is bringing the next edition stateside, landing in New York City for one night only.   

On Saturday, September 19, YSL Beauty embedded itself in La Esquina, a SoHo taqueria, for the NYC edition.  

Teyana Taylor, Lauryn Hill, Karl Anthony Towns & wife Jordyn Woods, Emmy Rossum, and more, alongside YSL Beauty U.S. Makeup Ambassadors Amelia Gray and Laura Harrier, joined the night.

At the center of the NYC edition are two new YSL Beauty icons: The New Black Opium Pink Glaze Feminine Fragrance and Make Me Blush Cream Lifted Glow Cream Blush, brought to life through experiences that blur beauty with the city’s visual language.  

The takeover transformed La Esquina through layers of YSL Beauty codes and references rooted in the city’s downtown vernacular, from modern vending machines and deli-window product displays stationed throughout the SoHo hotspot to a custom pink-and-black pool table and the iconic tattoo parlor, Bang Bang, on-site with their tattoo artists ready to work their magic.

For New York, YSL Beauty brings that energy downtown, colliding beauty, fashion, music, and the city’s creative community under one roof with appearances from New York natives Teyana Taylor, Lauryn Hill, and Emmy Rossum, alongside NYC’s champion Karl Anthony Townes and his wife Jordyn Woods.